Every week I get multiple questions about how to get started with Social Media to generate leads and build an online presence. So I wanted to review a few tips as well as focus on 3 specific outlets to get you started…Twitter, Facebook and LinkedIn. These social media outlets are set up in a way that lets you be more selective in your advertising. These 4 Tips to Generate Leads with Social Media should get you going in the right direction with social selling.
Much like traditional advertising, if you want to sell on social media, you need to determine who your buyers are and what demographic they fall into. You must determine which group you want to market to and tailor your advertising specifically to that group. It is unlikely that you will utilize the same social selling tactic with different demographics. Once you have determined your target audience, you are ready to go!
WHY I LOVE TWITTER!
People often have misconceptions about Twitter and believe it to be merely just a social media tool without understanding what it really accomplishes. Twitter allows you to communicate with your target audience by keeping in constant contact with them via the Twitter feed. When you establish a following on twitter, you have the ability to link social selling to your website, physical location or other social media forum.
Twitter Tip: Make sure you Tweet relevant information based on your target audiences preferences without actually making a sales pitch; this will generate leads within your target audience. (Really this tip is relevant across all social media outlets.)
FACEBOOK IS AWESOME!
Facebook offers a variety of tools to help you build your online presence, as well as generate leads– Such as weekly page analytics, advertising campaigns, and more. Facebook allows you to market directly to specific audiences. Therefore, you may tailor the same ad to several different groups, and utilize Facebook advertising to generate leads on social media. When you utilize Facebook and Twitter in conjunction with one another, you will see your social selling rise simply because you have the ability to find and market to your target audience on different forums.
Facebook Tip: Posts and Facebook PPC ads with images get much higher engagement than those without, as they help your ad or post stand out from a flooded news feed.
LINKEDIN IS NOT JUST…
Most people think of LinkedIn as a job search website. However, it is very useful as a social selling tool when you need to determine whom your target audience is. LinkedIn makes it easy to search for specific types of professional groups and affiliations. When you find your target audience on LinkedIn, you have the ability to see what they are talking about and what is really important to that group. When you tie LinkedIn with Twitter and Facebook, you gain an edge with your target audience by tuning into their true needs and desires.
LinkedIn Tip: Make your messages personalized. Let the person you’re connecting with know you have an interest in his or her business and you’re not just trying to sell something.
When you utilize all three of these social media outlets, you have the ability to customize your advertising to the individual. The social selling process generates leads with your target audience by establishing a rapport and trust relationship with them. Remember while its important to build large audiences, it’s even more important to focus on creating real relationships that create, not only rich engagement online, but translate into business offline as well.
I would love to hear about your successes. If you have any questions, please reach out to me at firstname.lastname@example.org @mikescottnow on Twitter
About Storyteller Media
Storyteller Media helps businesses connect to their audiences by creating and distributing creative, headline grabbing content that drives measurable results and ROI. We are social media agency built around helping you tell your story to the world. We were founded on the idea that everyone has a story to tell.