By Mike Scott, Head Storyteller (@storytellermco)
Social media can be overwhelming as it is but when we start talking about all the different tools you have at your finger tips…I don't know about you but I feel like my head is spinning!
I know when I first starting using Social Media for marketing purposes this was one of my biggest obstacles to overcome because there are a million blog post (I guess like this one haha) that tell you to use this tool or that tool but how do you decide?
I unfortunately was one of those who tried them all and waisted a lot of time, while I learned a lot, I had also wished there was a list that I knew worked…well here you go! This is the list of the 4 tools I use on a daily basis to grow my Social Media audience, generate leads and ultimately drive business.
While you have probably heard of Buffer, I can say it has been the one tool that I've used from the beginning and have not found a tool in the last 2 years that can replace it.
Buffer gives you the ability to create a posting schedule for each of your social media accounts, all in one place. You can connect your Twitter, Facebook, LinkedIn, Instagram and Pinterest accounts.
Then your able to put them in your “queue”. Then based on your time settings your able to automatically share the posts from your queue to all your social media accounts you have chosen.
It also has a cool feature that allows you to look up and re-use content that your audience has enjoyed.
The last huge feature that I use everyday is the “Content Inbox” which allows you to find content that is relevant to your target audience and automatically schedule into your queue or share instantly.
2. OSP System
This has been a game changer for me! Since the beginning of my time on Social Media its always been a challenge to manage sales funnels, email campaigns, auto responders and find a good CRM that manages my leads.
Until I found the OSP System…it is a complete system that's intuitive, clean and loaded with features that help you get leads that turn into sales through a lead management system, inbound marketing and an app for iOS and android.
The two of many features I use daily are the prebuilt landing pages and lead management system.
If you know anything about landing pages and sales funnels you will know that they can be time consuming not to mention it takes time to find what works and what doesn’t. The best thing about this tool is they already have prebuilt options that you can easily modify to your business in minutes and start using.
The 2nd thing in the OSP System and the one I use most is the lead management system. You can access it online by logging into the back end or they have a awesome app (thats what I use daily) that notifies you in real-time when you have a lead come in and lets you follow up directly from app, take notes, organize and track your prospects 24/7.
A MUST have in any business!
IFTTT is a tool that I cannot live without as it gives you the ability to automate a lot of tasks that I was doing manually before I found it. One of the great parts about it, is it's FREE.
You are probably thinking how do you pronounce that? haha
Well if you don't IFTTT stands for:
The cool this is you can define “this” and “that” and create a “recipes”…for example:
The great thing about IFTTT is that not only can you create your own recipes but you there are thousands of other ones created by other uses. They have recipes for almost any platform you can think:
And like 1,000 more!
This is an amazing tool that has a plethora of option that can help you automate your marketing and also give you insight to what is working and not working.
Now if you have read my blog post I did for The Creation Agency #11: Twitter is NOT Dead…How I Generated Over $30,000 in 3 Months with Twitter! you will know I have talked a lot about Crowdfire (for building specifically my Twitter audience but can also be used for Instagram as well) and it is by far one of the tools that I not only use on a daily basis but probably 20 times a day.
Once I started sharing content I knew I had to grow my target audience so I simply Googled “How to grow your target audience on Twitter”, and learned that one of the best ways to grow your target audience was with an app called Crowdfire (there are other great apps as well but Crowdfire was the one that worked best for me) which allows you to “copy followers” or influencers that have the same target audience you want to focus on.
Its has a lot of different features besides copying your audience, like:
The couple that I focus on the most would be to unfollow people who are not following me. I also focus on inactive followers, its important to unfollow people that are not active as they will not be able to contribute to your community.
In conclusion I know there are a lot of different tools out there but I've given you 4 tools that you can use to:
My goal with this post is to give you the most effective tools that I use on a daily basis but would also love to hear what you use and how it works for you, please comment below to share.
About Storyteller Media
Storyteller Media helps businesses connect to their audiences by creating and distributing creative, headline grabbing content that drives measurable results and ROI. We are social media agency built around helping you tell your story to the world. We were founded on the idea that everyone has a story to tell.