3 Social Media Marketing Hacks To Crush 2020

By Mike Scott, Head Storyteller, Storyteller Media (@mikescottnow)
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As we go into 2020 one thing that is clear is that everything in Social Media Marketing will change. What worked for you last year or even last month may not work for you at all moving into the new year. If you want to make more of an impact with your Social Media Marketing and drive results, utilize these strategies.


1 – Build Deeper Relationships

Ok so if you have followed me at all you will have seen that in almost every blog or vlog I talk about engaging with your audience. The problem is no matter how much I write or talk about it I still see the same engagement opportunity with a majority of accounts I review. So while this is nothing new its still a huge opportunity if you take the time to build deeper relationships.

• Set a specific time up everyday to check your notifications and instead of just commenting or replying to a tweet, send a DM and start a real conversation.
• Take the conversation offline, this is one of my biggest keys to success and why I know if will work moving into 2020 is because most people I talk to offline (phone call, Skype, etc) are surprised and comment on how they need to do more of it. It doesn’t matter if you are an individual or a company, make the time to make people important.

2 – Focus on Storytelling Instead of Marketing

I know, “Storytelling” is a buzz word that everyone uses but not to many explain exactly what they mean and how you can use it for your business or service. To me its completely changing your mindset about how you are currently marketing on Social Media. Are you still posting coupons or pictures of just your products/service with little or no story behind them? Are you still filling your feed up with only promotions of your product or service? Are you involving your staff and their personal stories? Here are a few questions to ask as well as below I will list exactly how you can implement Storytelling.

• Take a step back with your team or self and evaluate how your current Social Media Marketing plan is set up…Are you doing the same thing everyone else is? You must find a way to stand out.
• Sequence your ads to create stories…no matter what you sell, feature a short videos in sequence showing how an individual customers has benefited from your product or service…highlighting the value not what your selling.
• Tell local stories…find local businesses that complement your product or services and help them tell their story on your Social Media platforms.
• Show your brand’s human side…we will talk about this more in-depth in our next tip.

3 – VIDEO! VIDEO! VIDEO!

Have you seen how every major platform has a video feature? Youtube Live, Facebook live, Snapchat, Instagram Stories, Periscope and the list goes on. As we jump in 2020 video is and will dominate the Social Media Marketing landscape. With all the options your probably thinking what should I focus on that will have the best ROI?

For example my company Storyteller Media is heavily focusing on featuring local businesses using Youtube (Still in my opinion the one of the top leaders in video…plus they are owned by Google so from a SEO perspective it doesn’t get much better), Instagram Stories and Snapchat. Check out a few ways and reasons why we are focusing on the these Platforms and how you can as well.

• Show your brand’s human side – if you are using Snapchat you can talk to your staff to see who is comfortable on Video and have them takeover the companies Snapchat for the day. Have them just go about their day showing what they do for the company. 
• As I touched on before you can help promote local businesses by featuring them through video and then posting it to your Youtube channel. P.s. Youtube is our secret weapon this year.
• Instagram Stories while its much like Snapchat one of the benefits is you may already have a audience built up and you are simply substituting some of your picture content with video but it allows you to either show your story or your companies story in a real unedited light.

These are just a few ways to crush Social Media Marketing moving into 2020. Like I said it will change and continue to change so you must be willing to either take the time to be a practitioner or invest into working with someone who does so you don’t get left behind. 

As always, please do not hesitate to reach out with any comments or questions.

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Talk soon,

Mike Scott

Origianlly Posted on www.creationagency.com blog.