Facebook Marketing Strategies Even a Newbie Can Ace

Facebook marketing is not something one can learn overnight. However, our need to establish a good online presence keeps on advancing in a steady pace. 

To face and handle the biggest social media platform online which has 1.23 billion active users everyday, you need to get equipped with the tried and tested strategies. The good news is that the learning curve is not really that steep at all! Set your worries aside, we prepared a short but sure shot guidelines of the best organic marketing strategies you can use.

1. Stop automating everything.

In this world of advancing technologies have you ever asked yourself what things you have to offer online? What capabilities and qualities you have that can be unique when compared to other strategists? It is no other than your human touch. 

What we mean by “human touch” is your sense of being alive and being alive simply means being up to date! Don’t just schedule your posts. Instead, try posting live photos or live videos. This will create a more connecting bond between you and your audience. This is indeed the simplest yet one of the most effective Facebook marketing today.

Just make sure you reply to your audience comments and feedback. Remember that anything fun will get attention, so make sure your responses will count and match the intensity of your posts. If it’s lively stay lively as much!

1. Avoid promoting too much.

Facebook is based on interest, not INTENT. 

People hang out and stay for hours on Facebook to chill and to socialize. So it is logical that marketers consider posting for the sake connecting and socializing online 80% of the time. Once you are on your tenured years you will realize that Facebook have an invisible unlike button, it is a click away.

Add value, add audience. It’s that simple.

1. Stick with evergreen content.

Your content depends on recency. This means that freshness is not only a ranking factor attributed to Google. It is recommendable to stick with timeless content as it will be more useful for your audience over a longer period of time. The longer a post stays online the bigger the chance of getting more likes, shares and comments. 

Looking into the other aspects we need to consider for Facebook marketing such as the algorithms this is still recommendable. This will allow your post to be distributed further so it will appear in the news feed longer than your competitors. We have listed some forms of evergreen content that are commonly used today.

• FAQ’s
• “How To” Guides
• Tutorials
• Testimonials
• Industry resources
• “History Of” Articles

1. Publish videos natively on Facebook.

Facebook edgerank checker announced that native videos stay as the strongest performer in the news feed. This led to their auto-playing feature for videos in the feed.

Here are some tips from neilpatel.com on how to get started on facebook videos.

• Keep your video short. A minute or two will do for getting the best results.
• Upload your video in high definition and keep the storyboard and context professional.
• Keep a lively introduction to get audience attention.
• Save a good thumbnail video.

1. Focus on providing value and don’t worry about your reach.

Content will always be the king. This just means that at the end of the day, nothing beats content with a good quality. So instead of pulling all together inside a single basket, just make sure you put enough effort on your actual content.

You can go ahead and start with testing one or two of the Facebook marketing strategies mentioned above. Then the best thing to do next is to dig right into facebook and analyze the results and data that you will get.  

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Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing.
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