By Mike Scott Head Storyteller at Storyteller Media (@mikescottnow) Mikhail Alfon Partner & CEO 7twelve Marketing (@miqk)
Good day all!
Alright we are moving into week number 8 and I am excited to bring you a guest this week...Milhail Alfon who is a Partner and CEO of 7 Twelve Marketing, you can also check him out www.mikhailalfon.com
Mikhail and I connected through Twitter about a month ago when he did a guest blog for my company www.storytellermco.com. I was impressed by his knowledge and expertise in social media marketing so I asked him to be a guest on my next vlog.
My goal was to truly pick his brain as a social media practitioner and bring you guys some real world hacks that you can implement right away...NO FLUFF!
So here you go...we cover some awesome content and can't wait to hear your comments!
As always if you have any questions, please do not hesitate to comment or reach out to me on Twitter @mikescottnow or firstname.lastname@example.org
By Mike Scott Head Storyteller at Storyteller Media (@mikescottnow)
Recently, I had the opportunity to chat with Stu Heineck on his podcast Contact Marketing Radio.
Contact Marketing Radio is hosted by How To Get A Meeting with Anyone author and agency founder Stu Heinecke, our Internet radio show and podcast is our way of recording the knowledge base of Contact Marketing. In each episode, Stu interviews prominent thought leaders and top marketing and sales executives and asks, "When you absolutely have to break through to someone of great importance, how do you do it?"
Stu and I cover how businesses and brand can use storytelling in their social media marketing efforts. We go over some real practitioner hacks that you can use in your social selling process.
Thanks again Stu for having me on the show, excited to have the opportunity to be connected with you!
As always, thank you so much for taking the time to check out my posts and if you have any comments, questions don't hesitate to reach out!
By Mike Scott, Head Storyteller, Storyteller Media (@mikescottnow)
As we go into 2020 one thing that is clear is that everything in Social Media Marketing will change. What worked for you last year or even last month may not work for you at all moving into the new year. If you want to make more of an impact with your Social Media Marketing and drive results, utilize these strategies.
1 – Build Deeper Relationships
Ok so if you have followed me at all you will have seen that in almost every blog or vlog I talk about engaging with your audience. The problem is no matter how much I write or talk about it I still see the same engagement opportunity with a majority of accounts I review. So while this is nothing new its still a huge opportunity if you take the time to build deeper relationships.
2 – Focus on Storytelling Instead of Marketing
I know, “Storytelling” is a buzz word that everyone uses but not to many explain exactly what they mean and how you can use it for your business or service. To me its completely changing your mindset about how you are currently marketing on Social Media. Are you still posting coupons or pictures of just your products/service with little or no story behind them? Are you still filling your feed up with only promotions of your product or service? Are you involving your staff and their personal stories? Here are a few questions to ask as well as below I will list exactly how you can implement Storytelling.
3 – VIDEO! VIDEO! VIDEO!
Have you seen how every major platform has a video feature? Youtube Live, Facebook live, Snapchat, Instagram Stories, Periscope and the list goes on. As we jump in 2020 video is and will dominate the Social Media Marketing landscape. With all the options your probably thinking what should I focus on that will have the best ROI?
For example my company Storyteller Media is heavily focusing on featuring local businesses using Youtube (Still in my opinion the one of the top leaders in video…plus they are owned by Google so from a SEO perspective it doesn’t get much better), Instagram Stories and Snapchat. Check out a few ways and reasons why we are focusing on the these Platforms and how you can as well.
These are just a few ways to crush Social Media Marketing moving into 2020. Like I said it will change and continue to change so you must be willing to either take the time to be a practitioner or invest into working with someone who does so you don’t get left behind.
As always, please do not hesitate to reach out with any comments or questions.
Origianlly Posted on www.creationagency.com blog.
About Storyteller Media
Storyteller Media helps businesses connect to their audiences by creating and distributing creative, headline grabbing content that drives measurable results and ROI. We are social media agency built around helping you tell your story to the world. We were founded on the idea that everyone has a story to tell.