By Mike Scott Head Storyteller at Storyteller Media (@mikescottnow) and Emilio Richardson, Social Influencer (@themilsedition)
Week 9! Good day all!
Thank you so much for continuing to watch and read every week, I am getting some awesome questions, comments and just overall engagement...thank you!
Wow! So excited this week to bring you another guest...this week I bring you Emilio Richardson, he is a Social Influencer focusing on Snapchat. This guy is a real practitioner! He lives and breathes Snapchat!
We actually just got done shooting a in-depth training program around Snapchat with the Creation Agency...stay tuned!
Add us on Snapchat!
We review some basics of Snapchat, examples or how to use snapchat for your business or personal brand.
Below are some of the ways we discussed on how to find and add people through Snapchat:
GhostCodes is the best place to find and follow new people on Snapchat. Search for Snapchat Celebrities, Snapchat Artists, Snapchat Fitness Experts, and more... www.ghostcodes.com
Share Snap Code - This is one of the best ways to grow your audience on Snapchat. Share your snap code on other social media platforms.
As always if you have any questions or comment please do not hesitate to reach out!
By Mikhail Alfon Partner & CEO 7twelve Marketing (@miqk)
Instagram. We all love it. We all use it. Here's everything you need to know about the social media giant.
How to Grow Your Audience
Search for Users and Engage with Them.
Everyone wants more followers on Instagram. As a marketer, I truly believe that depth is much more important than width. Search hashtags relevant to your industry or brand and like and comment on user's photos. If you find their content valuable, don't be afraid to follow them. Additionally, look up your competitors followers and engage with them. This is the best way to start growing your following with relevant users.
Pro tip: When someone comments on your photo, reply using their handle. It's the right thing to do.
Use Hashtags Effectively.
Hashtags are used to categorize posts by subject matter when users search. This is a great way to get found organically. Remember, you can use up to thirty tags, so take advantage of it. Use hashtags that are relevant to your industry to get found by users you actually want to be followed by. You can piggy back off popular hashtags to get found, but I strongly discourage using unpopular hashtags. They're unpopular for a reason, and won't help much in growing your following. A great tool you can use is hashtagify.com where you can search one hashtag and it'll suggest the most relevant hashtags related to it.
Pro tip: Put your tags in a comment as opposed to your caption to avoid looking spammy by your audience.
Posting great content everyday is a sure way to keep the followers that you worked so hard to gain. With Instagram's latest update, photos no longer come up chronologically so it's not a bad idea to post multiple times a day to ensure you keep coming up on user's feeds. Be sure you're posting good content though, because again - you don't want to look spammy. I'm a firm believer that you should skip a post if it's off brand, or disruptive to the user experience.
How to Use Instagram Stories
Instagram recently released a feature that looks strangely familiar (sorry Snapchat) and it's an amazing way for brands to show their personality and engage with followers in a new and exciting way.
Swipe down to upload stories.
You can upload photos and videos from your phone by swiping down on your screen when you open up the Stories feature. Remember, you can only upload photos and videos taken within the last 24 hours - which is awesome because it forces users to keep posting something new.
Swipe Up to See Who Viewed Your Story.
When you're viewing your own story (because I know you do) you can see who's viewed them by swiping up on one of your scenes. It also opens up options to delete stories, or save stories.
Pro tip: Engage with users who view your stories regularly. It's a great way to create loyalty and stronger connections.
Tap and Hold to Pause a Story
See a story you really like? You can pause it by holding down on a scene. Don't forget you can also swipe left to skip to the next user, swipe right to go back, and tap left and right to move back and forth between one users story.
Swipe Up To Comment on A Story
Engagement is high when you comment on someone else's story. In fact, this is a HUGE improvement to Instagram as a community, because users are much more likely to engage in a conversation with you via a story, rather than in the comments of a post.
My Favorite Apps for Instagram
Wordswag makes creating memes and inpo-graphics (inspirational graphics) easy with templates, stock photos, and a slew of filters and fonts.
Pro tip: You can upload your logo and use it in your memes when you click 'add a logo/watermark' on final screen when creating your image.
Snapseed is in amazing app for editing photos. One of my favorite features is the Grunge feature, which adds amazing texture to photos.
Photo by @jliberio
The Dos and Don'ts of Great Instagrammers
Don't Use Auto-Comments
There are many automation tools and features to help grow your account, but I'm telling you right now, never ever ever ever ever ever ever ever ever (ever) use auto comments. Just don't.
Do Check Your Direct Messages Often
When someone you don't follow messages you, you won't get alerted. So, check your direct messages often for the pink alert in your inbox. You don't want to miss out on great connections.
Don't Post Sub-Par Content
Like I said earlier, I'd rather see you skip a post than post something that breaks up a user experience like an infographic ad with your 20% off deal. Instead, post a great looking photo of your product and mention in your caption of the deal, then say 'click the link in the bio' for more information.
Don't Buy Followers or Likes
It's not worth it. Most likely those followers are fake and are worthless anyway. It might look good for your brand, but when someone has 10K followers and 42 likes, people know what's up.
Do Appreciate Your Fans
Do you realize that someone thought you were cool enough to follow? That's such a big deal. Follow back and engage with people you truly appreciate, and stop trying to look cool with a follower to following ratio.
If you found this article useful, please share it! I'd really appreciate it. Also, I'd love to connect with you on Instagram so be sure to follow me and comment so I can follow you back (@miqk).
By Mike Scott Head Storyteller at Storyteller Media (@mikescottnow) Mikhail Alfon Partner & CEO 7twelve Marketing (@miqk)
Good day all!
Alright we are moving into week number 8 and I am excited to bring you a guest this week...Milhail Alfon who is a Partner and CEO of 7 Twelve Marketing, you can also check him out www.mikhailalfon.com
Mikhail and I connected through Twitter about a month ago when he did a guest blog for my company www.storytellermco.com. I was impressed by his knowledge and expertise in social media marketing so I asked him to be a guest on my next vlog.
My goal was to truly pick his brain as a social media practitioner and bring you guys some real world hacks that you can implement right away...NO FLUFF!
So here you go...we cover some awesome content and can't wait to hear your comments!
As always if you have any questions, please do not hesitate to comment or reach out to me on Twitter @mikescottnow or firstname.lastname@example.org
About Storyteller Media
Storyteller Media helps businesses connect to their audiences by creating and distributing creative, headline grabbing content that drives measurable results and ROI. We are social media agency built around helping you tell your story to the world. We were founded on the idea that everyone has a story to tell.