By Ken Merced, Social Media Practitioner (@kenmercedmedia)
We live in the year 2016. Unfortunately, most businesses are marketing as though it’s 2014. Most businesses and business owner are becoming more and more aware of the need for maintaining their strategy for social media; but not everyone has the expertise to execute their strategy effectively. Most businesses jumped in to Facebook because “Everyone else is doing it” and “It’s just what you do if you are in business” instead of having social media strategy, being good or passionate about it.
Unfortunately, most businesses (even major corporations) don’t understand how to engage with their customers on social media. The fact is, consumers are more interested in a than your product or service.
Too many marketers find ease in posting the same content to Facebook, Instagram and Twitter hoping their consumers won’t notice the duplication in content. Not only are their followers vastly different from one platform to another, the way businesses communicate must differ as well.
From my experience, I have listed the five major keys for utilizing Instagram for business:
When it comes to marketing, the less crowded the room, the more your voice is heard. While Facebook is still an extremely valuable medium of being seen and heard. Since Facebook purchased Instagram, the way to communicate on these platforms are similar yet vastly different. Don’t even get me started on Snapchat (I will cover this in future blog posts).
In summary, it is not only a good idea, it is necessary for businesses to be on Facebook and instagram. Don’t rely on some employees, friend or family members who may know a thing or two about social media. Find a reliable, experienced agency to grow your follower base the right way. The right way is patiently, organically, and with massive engagement.
About Storyteller Media
Storyteller Media helps businesses connect to their audiences by creating and distributing creative, headline grabbing content that drives measurable results and ROI. We are social media agency built around helping you tell your story to the world. We were founded on the idea that everyone has a story to tell.