Tips for Real Estate Agents:3 Effective Ways to Generate Leads w/Social Media

By Mike Scott, Head Storyteller (@storytellermco)

Social Media is one of the best ways to keep in touch with your current and past clients, as well as generate new leads for your Real Estate business. 

Here at Storyteller Media we teach a class "How to Generate Real Estate Leads Using Social Media" and I usually hear the same few reasons why you as an agent are not using Social Media or are unsure of how to generate leads. I usually hear...


"I don't have time to use Social Media."

"I see the potential, but sure how to do it."

"Its difficult to calculate the ROI."


Im hear to tell you that if you don't already know, Social Media is here to stay and it is and will continue to play a vital part in keeping and generating new business. The good thing is it doesn't take much to get on track and start generating leads right away. 

Below are 3 Effective Ways to Generate Leads w/Social Media ways that our clients are using and you can too!


Twitter Advanced Search 

Are you using this FREE feature from Twitter?

It’s crazy because the majority of people I speak with have no idea what Twitter Advanced Search is or does. Ok so imagine you can you had a database of 305 million monthly active users that you could see what they are talking about, what their needs are or for example, need a realtor.

You can use Twitter search to find these people, using the following search phrase that will find tweets with the exact phrase I need a realtor. 

Search: "I need a realtor”

You can also get specific by using Twitter Advanced Search to search for people who tweet from a specific location or by adding a city name to your search query.

My suggestion is to come up with 5-10 search phrases that you can use everyday in your local area to find potential home buyers or sellers. It should only take you a few minutes a day and can produce some amazing results!

​Virtual Home Tours

Not that long ago, having a virtual tour gave your online listing "wow" value. Today, virtual tours have become a routine—and even expected—element of property marketing. But that doesn't mean your virtual tours have to be boring. Below are a few ways you can ensure a professional looking Virtual Home Tour.

• Walk through the house with your client first. Identify key areas that are important to highlight.
• Be sure your camera’s settings are set correctly, especially the white balance. Remember: As you travel from area to area, your lighting will change and your white balance may need to be adjusted.
• Start at the beginning of the property and shoot in the same order you’ll be using for your video tour. This will save you a lot of time editing, as everything will already be in order.
• Try to use three or four different movements with your camera. Shoot from floor to ceiling, ceiling to floor, left to right, and right to left, as well as some slow zooms and zoom outs.
• Use a tripod! 
• Shoot 5-10 second clips. What you’re looking for is the very smooth 3-4 second areas in the middle of these shots to use. 
• Always include shots of  the outside property and the entrance. You may want to include a shot of the door opening too, or a walk in from outside to inside. 
• Use automated software like www.animoto.com or www.paradym.com​​​

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Tips Credit: Spotlight on Business: 10 Tips for Shooting Video for Virtual Tours

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​Snapchat Geofilters
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Snapchat Geofilters are grossly underpriced and carry a potential for brand visibility and awareness. These filters can be set up using your time and location parameters. Here are a few things you need to know when creating, submitting and utilizing this relatively new feature.

Things to know:

Snapchat provides templates or you can hire a professional to create a filter for you. 

What they can be used for:

•  Community Events

•  Company Gatherings

•  Sporting Events

•  Home Shows

•  Wedding Shows

•  State Fair

•  Starting at $5 an hour, filters are determined by time of use and SQFT of the event you will run the filter at.
• Not PPC

• Pre-Paid 

Geofilter Credit:Why Snapchat’s new custom filters will change real estate marketing

​In Conclusion

Wether it's staying in front of your past clients or generating new leads, Social Media will continue to play a huge roll in the success of your Real Estate business. I'll leave you with a few questions...

Do you know how to use and leverage social media to maximize your Real Estate Business?

Are your agents taking full advantage of social media to develop new leads?
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Are you an agent that wants to learn how to build a circle of influence using online marketing and social media?


If you would like to see the full presentation, you can download it here for FREE!


Thank you for your time and if you have any questions, please do not hesitate to reach out!

Mike Scott
www.storytellermedia.com