Twitter is a Lead Generating Machine…3 Ways to Find Leads and Customers on Twitter

By Mike Scott, Business Consultant, Sales Coach, Writer (@mikescottnow)

I wanted to follow up from one of my last posts “Twitter is NOT Dead…How I Generated Over $30,000 in 3 Months with Twitter” and go more in-depth about how I how I was able to generate the leads that turned into new clients.

Twitter has proven to be a great resource among social media platforms for generating leads but I still get questions often about how it’s done.

So here is the secret sauce, below are the 3 top ways that I generate leads for my personal consulting business @mikescottnow and my new digital marketing agency @storytellermco


Gratitude

Yes, I know you’re probably thinking how is gratitude a secret to generating leads on Twitter. Well, I would have to say out of all 3 tips we will review this is the number one way I have generated so many leads from Twitter. The fact is most people get socially disconnected when using social media. Too often people don’t see the person on the other end of the tweets and treat them as just someone online instead of with compassion and how you would treat someone in person.

Take your time, interact, engage and you will be amazed by how many people will reach out to you for your advice just because you said thank you.

• When someone retweets native content, thank him or her for doing so. In person when someone opens a door for you…do you say thank you? It’s the same principal and like I have said before they took their time whether it’s seconds or not its still matters.
• If someone retweets your content, take the time to review their feed and return the favor if they have something you find interesting. The key here is not just retweeting because they retweeted but actual finding something that you find interesting and that your audience will as well.

​Twitter Advanced Search

Are you using this FREE feature from Twitter?

It’s crazy because the majority of people I speak with have no idea what the Twitter Advanced Search is or does. Ok so imagine you can you had a database of 305 million monthly active users that you could see what they are talking about, what their needs are or what the want to eat for breakfast in Sacrament, CA.

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Doesn’t that sound like something that would be good to be true or would cost an astronomical amount of money to use?


Ok so now what if I told you that Twitter has something called Twitter Advanced Search and you can do everything I said above and so much more for FREE…well there is, all you have to do is go to the Twitter Advanced Search and you can target keywords, exact phrases, hashtags, specific people, people that follower certain accounts, locations, dates of tweets and more…enjoy!


Blogging

If you are not blogging consistently and tweeting your blog posts then please stop reading NOW so you can write a blog post and tweet it…I’ll wait…seriously…don’t keep reading until you do so…are you still reading…stop…Ok hopefully your back now and have done what I asked you.


I was definitely serious about writing the blog post and tweeting it right then because this is one of the biggest ways I have found to drive not only traffic to my website or blog but also leads to my email list.
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Just to give you an idea in the last 7 days from writing 2 new blog posts, repurposing one post, posting them to Twitter/Facebook and tweeting relevant information I was able to drive 758 Unique Visitors, 2,880 Page Views, 39 New Email Subscribers, 4 quality leads and 2 new clients to our new digital agency website www.storytellermco.com


So does blogging work…YES! If you haven’t started yet, just get started it doesn’t need to be great work but you need to start putting out content around what your expertise is and if you already know this to be true then keep going!
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These 3 tips are really the tip of the iceberg for generating leads from Twitter. Just remember, put out quality content that your audience wants to see, be grateful that you actually have an audience that follows you, put in the work and you to will start generating leads using Twitter.
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If I can ever be of any help, please do not hesitate to reach out!

Mike Scott @mikescottnow